The Cash Money empire continues to expand its portfolio of talent. Recent additions to its stable of high-profile artists include Busta Rhymes and hit-maker RedOne.
According to Rap-Up, Grammy-winning producer and songwriter RedOne has officially signed a deal with Ronald “Slim” Williams and Bryan “Baby” Williams to bring his own record label, 2101 Records, to Cash Money Records, which is operated by Universal Music Group.
The Morocco-born hit maker is renowned for producing chart-topping hits for pop’s biggest recording artists, including Nicki Minaj’s “Starships,” Lady Gaga’s “Poker Face,” and Jennifer Lopez’s “On the Floor” featuring Pitbull. RedOne said of his new label home:
“I have always been impressed with the way Slim and Baby do business. Their determination to build their artists’ careers from the ground to superstardom shows their sheer commitment. I have strived to work with the best in the industry throughout my career, and this opportunity to partner my 2101 label with Cash Money on these projects is one such example. Together, we’ll be able to continue to help build global stars and make hit music that we hope fans around the world will enjoy.”
Slim welcomed the hit producer into the family and stated that it is an obvious move for hip-hop’s reigning label to bring RedOne onto the team.
“We consider Cash Money a family, and Red One fits right in. He is a world-class producer, songwriter, musician, and now record executive who just adds to what we have built here, and we look forward to expanding in the years ahead.”
The first two artists on the 2101 Records-Cash Money roster will be Swedish-Congolese singer/songwriter Mohombi and pop trio Talkback.